Whether you are running an online business or you’re using the internet for marketing your offline business brand, you are going to need an excellent business description for your own business website. As a matter of fact, you’re going to need one description for your social media and review sites. A meaningful and outstanding business description can change how customers recognize your brand.
Keep in mind that by just sitting right down to write on your business are often very intimidating. In order for you to break through that writer’s block, here are some helpful tips on writing an excellent business description for your social media and as well as your review sites. We’ll also specify some points for writing a business bio for popular social media and review platforms.
What Are The Basics Of Writing A Business Description
We all know that no one is going to take the time to read long paragraphs that describe your business, right? This is one of the most valid reasons why social media platforms have limited the business descriptions to 150-250 characters. Yes, 150-250 characters, not words. You need to be concise while writing, and try grab the attention of the reader’s right away.
In the first and the second sentence of your business description, you need to mention:
- What are you best known for
- Where are you located
- How well do you fit into the industry
Need to spark emotions among internet users and the search engine? You need to unleash your inner creative self while tapping into that a part of our brains that are wired to listening and remembering stories. Is there something about your origin story that makes you stand out among others? What’s the foremost unique thing about your service or product that others must know? Including sensory details and emotions in your business description will activate your customers’ brains and leave them looking for more.
Another factor to think about is discoverability. Believe how you search the online to seek out something online. If you would eat a pizza, you’d type in something like “best place to get pizza near me,” and therefore the first page of search results would probably have tons of pages with the nearest pizza places. That’s how local SEO works. If you would like to be found for a selected product or service in your city, work those keywords’ or set of keywords that people on the internet use to search for a business like yours into your description.
Reasons Why Reviews Sites And Social Proof Still Make A Difference
Today’s customers do their research before committing to a sale. According to an expert of the science of influence, when people are uncertain about what to do, they take their cues from the actions of others and their gut feeling. This is often referred to as social proofing. For instance, if a famous personality refers something, we assume they have more knowledge on the subject than we follow their lead.
Many people address their preferred social platforms and favorite influencers or experts for social proof before buying something, which is why it pays to spend time on your business description on the platforms where you've got a lively business presence.
Online Reviews As Social Proof
In the present internet based life age, online audits have risen together of the foremost intense sorts of social verification.
When a diners infrequently visits a restaurant without first checking review sites, and travelers only occasionally reserve a hotel room without first getting to TripAdvisor for reviews, and customers once during a while make a buy without first perusing what past confirmed purchasers needed to state on amazon, as an example, or google, surveys significantly affect shoppers' product buying process, controlling buy conduct and in any event, affecting generally brand observations.
Keep in mind that more than 80% of the people ought to visit online review sites to check if the business they are choosing for services or products has good reviews or not. Similarly, more than 55% people only opt for companies if they have an ample amount of good reviews and customer recommendations.