Most of the year 2020 is over, with its goods and bad, but what remains can still be used to crack up your SEO game. Either you have been following the latest trends so far or were too caught up in other chores, it is a perfect time to look into the SEO health of your business website.
Running a roofing business is not an easy task. Other than mastering the art of roof installation and repair you have to good with your business website. If you want to rank higher in search results pages you have to create content that is going to work well with people as well as search engines, for this, you have to learn roofing SEO.
It takes a lot of patience, hard work, and at least some technical knowledge about SEO works. Many businesses hire SEO experts to handle this part of their job while they focus on the roof work.
So, either you are a business person looking for ways to improve your rankings or an employee of a roofing company for SEO handling, this is an ultimate guide for you. This comprehensive guide on roofing SEO will take you through all the important steps you need to take and make it big in 2020.
Before we dive into "how to's", let us look at some basic information that is indispensable to master SEO.
What Is Roofing SEO?
It is no secret that SEO is not easy but when leveraged correctly it can bring in a lot of traffic and revenues. Any business can create highly qualified commercial and multi-family roofing leads regularly.
You can spend your valuable time on the tools and techniques required for the flawless execution of your roofing job whereas construction companies and homeowners will be scrolling through your website. You can be a part of the repair, installation, and upgrades in their future projects. It is a matter of understanding your audience, what do they need and how do they search for it.
Once you know all these aspects, building a strategy gets easier. Give your clients reasons to come and stay on your business website.
Why Is It Important?
One simple explanation is that SEO is important to rank higher in the search results of major search engines such as Google, Bing, and Yahoo. But how does ranking higher help your business to grow? We all know that customers trust the highest-ranking websites in the organic part of the SERPs. With the combination of qualitative and quantitative factors, you can set your site up there.
SEO is one of the most important inbound marketing strategies because it provides you some amazing benefits. Let us look at these benefits.
Cost-Effective
There is no denying the fact that time is money and SEO takes a lot of time to master. It turns out to be the most cost-effective marketing strategy when you compare the minimal costs and revenue it brings to your business.
Long Life Span
The best thing about SEO efforts is that they build up over time and have a long life span. They can bring leads and revenues for a very long time. The results may take some while to appear but they are going to stay with you for a good time. If leveraged well, a single article can bring in hundreds of searches per month.
With persistent touch-ups on previous outputs and continuous web output of present, your website can be compared with a net that successfully catches almost all of the target audience. Once the strategy is in place, it creates a massive snowball of business leads.
High-Quality Leads
If you want to get the most out of your investment, all you need is high-quality leads. The leads will convert into revenues and not just bounce back. A well-executed SEO strategy will be to bring high quality and recurring leads to your roofing website.
How To Plan Expert Level SEO Strategy?
Although it takes a lot of patience and research to plan and execute a flawless roofing SEO strategy, choosing the right keywords is central to every campaign.
Choosing The Right Keywords
If you need to master anything before you venture into the digital world, choosing the right keywords is that single art. You should know exactly what keywords and key phrases your audiences are searching for. Several online free tools can help you find those phrases search by target audience on the regular basis.
When you are figuring out the right keywords, you have to think about the following three questions.
Where?
You should know the regions in which your target audience is situated. Are they within the geographical focus of our roofing business?
Why?
There will be several people searching only for the information while others who need to hire a service or purchase a product. You have to think about "why" before choosing the keywords to focus on.
What?
Know precisely if they do have the intent of buying your specific kinds of services. Is your company capable of handling such roofing projects?
Importance Of Adding Area Names
The most important thing about targeting a local audience is located. Targeting searches that signal the need for reliable roofing services in your geographical region should be the first step of your plan. You can use tools like SEMRush and Ahrefs to see the number of searches for any given keyword per month. Once you know what your audience is looking for you can provide them exactly what they need.
It has been seen that combining the specific service with the city or county name works best. Most of the successful roofing companies have tried and tested this technique. For instance, you are developing a strategy for Miami FL, you would use keywords like "roof repair Miami FL", "metal roof repair Miami FL" and "roofing companies near Miami FL".
If you want the best results, target every variation of such keywords for each target region. In SEO, every iteration of these phrases will bring separate results.
Long-Tail Keywords
When you are figuring out the keywords you are going to use, don’t make the mistake of being too general. For example, the idea of appearing in the results every time you a person searches for "metal roofing" is great but it won't be possible for a long time. If you want better results in less time, the target for long-tail keywords. You can bring in a more targeted audience with high-quality leads. Creating long-tail keywords with answers of what, why, and where can help you weed out the leads you want to avoid.
To illustrate the concept completely, here is an example of a general keyword that can get more specific.
- "roofing"
- "roofing repair"
- "asphalt roofing repair"
- "asphalt roofing repair in Miami FL"
Competitive Keywords
Understanding this concept is essential for creating a successful SEO strategy. One simple way to check out the competitive keywords is to look at the strategy of your successful business competitors. Know what they use to bring in leads. Even if you cannot grasp all of the effective keywords by following them, it can be a great place to build a foundation upon. It is extremely helpful when you have recently established a new company or shifted to an online business.
Moz is a very important tool to find out the keywords used by your industry competitors. Once you have listed down the keywords you need to target, it's time to begin injecting them into the content of your website without stuffing them. Long gone are the days when keywords stuffing went unnoticed.
Focus On Quality Of Content
When it comes to content, you have to focus on its quantity as well the quality. For most roofing companies, articles and videos are the two important forms of content. Whether you are creating any of these or some guest posts, animations, infographics, or lists, make sure the content is relevant and useful to the audience.
This year is all about leaving the sales pitch and educating your audience. Think about the questions that your customers generally ask or search for and build your content around them. Make sure your content answers their questions and tell them why you are a reliable choice. Help them at the micro-moments of their shopping journey and they would come back to you happy and satisfied.
Moreover, stay in touch with the relevant articles and stuff about how to improve your roofing SEO strategy.
The Importance Of Diligence
As long as the quality of the content you are putting out is very high, you can get continuous output from your business website. You have to create proper schedules and calendars to put out high-quality content and consistent intervals. You can always take help from technical experts. To put it in a nutshell, you have to put yourself in the shoes of the audience and tell them what they need to know without pushing it down their throats.
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