In 2010, Clay Clark had the vision to transform the men’s grooming experience and set out to turn his dream into reality. Having consulted with numerous franchises and the founder of Oxifresh, Jonathan Barnett, Clay recognized that the men’s grooming experience could be transformed into the ultimate low-cost, turn-key, residual-income producing franchise, but they needed Jonathan Barnett’s help. Clay arranged a meeting and the ultimate partnership was created to focus on the men’s grooming experience, Clay focusing on the marketing and system creation, and Jonathan focusing on what he does best franchising.

